A. Strategic Leadership & Planning
- Develop and implement the Unit’s annual strategy and operational work plans.
- Align marketing and customer service objectives with company-wide priorities.
- Represent the Unit in internal leadership forums and external engagements.
B. Marketing Oversight
- Lead MOAM's branding, visibility, and reputation-building initiatives.
- Oversee content development and platform presence (social media, advertising).
- Launch and monitor campaigns across digital and physical channels.
- Coordinate market research and competitor analysis.
C. Customer Services Management
- Supervise the client inquiry, feedback, and complaint resolution processes.
- Establish client service protocols and ensure consistent implementation.
- Analyze customer satisfaction and retention metrics.
- Ensure timely and professional handling of customer cases.
D. Team Leadership and Collaboration
- Supervise and support the Marketing Officer and Customer Services Officer.
- Conduct performance reviews, coaching, and team development sessions.
- Coordinate activities with other Units including Commercial, Operations, Technology, and Corporate Services.
E. Performance Monitoring and Reporting
- Monitor KPIs across marketing and customer service activities.
- Produce monthly and quarterly reports to the Country Manager.
- Track ROI on campaigns and service delivery performance.
F. AI Integration and Innovation
- Identify and promote the use of AI tools to enhance marketing analytics, campaign targeting, and customer engagement.
- Lead the design and rollout of AI-supported processes for client interaction, feedback analysis, and trend forecasting.
- Collaborate with the Technology Unit and Corporate Services Unit to standardize AI usage within marketing workflows for efficiency and data-driven decision-making.
- Contribute to building an organizational culture that embraces AI innovation while maintaining customer trust and brand consistency.
Management & Supervisory Duties
Direct Reports from:
- Marketing Officer
- Customer Services Officer
Key Deliverables
- Annual Marketing and Communications Strategy;
- Monthly Digital and Outreach Reports;
- Customer Service Feedback and Satisfaction Dashboards;
- Updated and distributed marketing collateral;
- Documentation and reporting of public event participation;
- Periodic performance reporting to Country Manager.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred);
- Minimum 5 years’ progressive experience in marketing or customer engagement;
- Proven leadership experience in a team-setting;
- Familiarity with CRM systems, analytics tools, and digital marketing platforms;
- Fluency in English, Dari, and Pashto.
6. Core Competencies
- Strategic Planning and Execution;
- Brand and Communications Management;
- Client Service Orientation;
- Cross-functional Collaboration;
- Team Leadership and Supervision;
- Results-based Monitoring and Reporting;
- Cultural and Contextual Awareness.
Qualified candidates are required to clearly state the vacancy reference number in the subject line of their email and submit their CVs in PDF format to:
careers@moamlogistics.com
MOAM Ltd, a visionary venture of QUQNOOS Investment Ltd. is reshaping Afghanistan’s logistics through a comprehensive platform merging cargo, courier, and warehouse management, fostering a cohesive, technology-driven ecosystem. Based in Kabul and rooted in UAEs dynamic market. It’s not just a company; it’s a movement towards creating a unified marketplace, enhancing connectivity, and building a comprehensive network across the nation.