Sales & Revenue Generation:
- Develop and execute sales strategies to achieve quarterly and annual sales targets for Sophos and Fortinet products.
- Drive end-to-end sales cycles including lead generation, qualification, proposal development, and closing.
- Identify and pursue new market opportunities within enterprise, government, education, telecom, banking, and SMB sectors.
- Prepare and deliver sales presentations, demos, and product briefs to clients and partners.
Channel & Partner Management
- Build and maintain strong relationships with channel partners, resellers and end users
- Conduct partner onboarding, certification support, and sales enablement sessions.
- Monitor partner performance and ensure alignment with vendor requirements and sales targets.
Product & Technical Coordination
- Maintain up-to-date knowledge of Sophos and Fortinet product portfolios, licensing models, features, and updates.
- Work closely with technical teams to prepare solution designs, BoQs, proposals, and customer pitches.
- Coordinate with vendor representatives for pricing, incentives, deal registrations, and marketing activities.
Market Development
- Conduct competitive analysis and market research to identify cybersecurity trends and customer needs.
- Participate in industry events, webinars, and customer workshops to promote product visibility.
- Support marketing activities such as campaigns, digital promotions, and brand awareness strategies.
Customer Relationship Management
- Build and maintain strong relationships with enterprise customers and key stakeholders.
- Conduct regular follow-ups with prospects, existing customers, and partners to ensure high customer satisfaction.
- Handle customer escalations in coordination with support teams.
- Bachelor’s degree in Computer Science, Information Technology, Business Administration, or
- related field.
- Minimum 3–5 years of experience in Sales, Business Development, or Product Management in ICT/cybersecurity.
- Prior experience with Sophos, Fortinet, or other cybersecurity solutions is a strong advantage.
- Proven track record of achieving sales targets and managing enterprise accounts.
Skills
- Strong understanding of cybersecurity, firewall technologies, endpoint security, and network security solutions.
- Excellent communication, negotiation, and presentation skills.
- Ability to manage multiple priorities and work under pressure.
- Good knowledge of market trends and customer needs in Afghanistan.
- Strong relationship-building and problem-solving skills.
Competencies
- Results-oriented and self-motivated
- Strong leadership and initiative
- Strategic thinking and market awareness
- Customer-centric approach
- Team collaboration and coordination
Interested candidates are invited to submit their CV and cover letter to:
ali.zafar@awandistribution.com
cc abdul.wahab@awandistribution.com
Please mention “Product Lead – Sophos & Fortinet – Afghanistan” in the subject line.
Awan started in 2010, in Egypt and Pakistan as a philanthropic undertaking with a team of IT professionals recognizing the value of People as the key asset and ultimate objective of any enterprise.
Extending the same concept to the distribution arena, the same team, with a profound knowledge, establishes Awan distribution and understanding of what makes Distribution an added value in deeds & not just words.
Between them, the founding team members have decades of IT distribution knowledge and have already established more than ten full -fledged distribution subsidiaries.