1. Digital Campaign Management
• Plan, execute, and manage integrated digital marketing campaigns for IT products, services, and platforms.
• Promote websites, applications, digital platforms, and technology solutions across multiple digital channels.
• Continuously optimize campaigns to maximize traffic, engagement, and conversion performance.
2. Performance Marketing & Analytics
• Manage paid advertising campaigns across Google Ads, social media platforms, and other digital channels.
• Monitor and analyze key performance indicators (KPIs), including traffic, click-through rates (CTR), conversion rates, and return on investment (ROI).
• Prepare regular performance reports and provide data-driven optimization recommendations.
3. Content & Social Media Marketing
• Coordinate the creation, scheduling, and distribution of digital content, including social media posts, banners, videos, blogs, and promotional materials.
• Manage and grow the organization’s presence across relevant social media platforms.
• Communicate IT use cases, features, and benefits through effective digital storytelling and campaigns.
4. SEO & Website Promotion
• Support search engine optimization (SEO) activities, including keyword research, on-page optimization, and content alignment.
• Improve website visibility, organic traffic, and search engine rankings.
• Coordinate with technical and content teams to ensure SEO best practices are implemented.
5. Email Marketing & Lead Generation
• Plan and execute email marketing campaigns and lead nurturing workflows.
• Generate, track, and qualify leads for IT products and technology services.
• Maintain lead databases, campaign tracking, and performance dashboards.
6. Coordination & Communication
• Coordinate closely with IT, product development, design, and sales teams.
• Align digital marketing strategies with business objectives and product roadmaps.
• Support product launches, feature releases, and promotional campaigns.
• Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
• Proven experience in digital marketing, preferably within IT, technology, or digital platforms.
• Hands-on experience with Google Ads, social media advertising platforms, and analytics tools.
• Strong understanding of SEO, SEM, digital marketing funnels, and conversion optimization.
• Excellent analytical, reporting, and communication skills.
Key Performance Indicators (KPIs)
• Growth in website traffic and user engagement.
• Lead generation volume and conversion rates.
• Campaign ROI and cost-efficiency.
• Brand visibility, reach, and online presence growth.
Interested national candidates are kindly requested to submit their application (Cover letter & updated CV) no later than 31 Jan 2026 to the below email:
Note that the applicant must be based in Kabul.
Behtar is a group of companies that has been at the forefront of the telecommunications, mobile money, and e-commerce sectors for 20 years. The company was founded with the vision of connecting people and businesses, and facilitating commerce in an increasingly connected world. Through the years, Behtar has grown to become a leading provider of telecommunications, mobile money and e-commerce services in Afghanistan, with a strong reputation for innovation and customer service. Started as a small telecom service provider and quickly recognized the potential for growth and expansion in the financial services sector. we worked hard to provide innovative and cutting-edge solutions that could improve the lives of our customers. we were the first to offer high-speed internet and mobile banking services in our country, and as a result, we rapidly grew our customer base. With the passage of time, we continued to adapt and evolve to meet the changing needs of our customers, always looking for ways to push the boundaries of what was possible.
Today, Behtar group of companies is a well-established and respected player in both the telecom and financial services sectors, known for our commitment to excellence and our ability to deliver results. we are excited to continue growing and serving our customers for many years to come.