1. Provides a superior level of customer relations and promotes the sales and service culture through coaching, guidance and staff motivation.
2. Achieves individual and branch goals through new business sales, referrals and retention of account relationships.
3. Creates a friendly environment in the branch that keeps customers and employees happy, and keeps the business and deposit base growing.
4. Conducts performance evaluation of the branch staff and provide them regular feed-back in order to improve staff’s skills and capabilities.
5. Gives merit to an employee who has done a big contribution in deposit, sales and operation in order for others to follow the example.
6. Sets and follows standards and professionalism for keeping the customers satisfied.
7. Handles the cases of customer complaints which have been escalated from the Branch Operation Manager.
8. Conducts daily sales and operation assessments and monitors every transaction made in the branch.
9. Makes sure that the price of the products or services offered by the branch is competitive and in line with management directives.
10. Sends reports to the Branches General Manager and provides updates of the business status.
11. Controls and reports branch losses, such as loss resulting from incidents such as clerical error or forgery.
12. Participates in community affairs as representative of the Bank and to increase the Bank's visibility and to enhance new and existing business opportunities. 
13. In charge of the sanitation and promotes cleanliness in the office.
14. Performs other tasks related to business management whenever required.