Planning and Market Development
- Create and implement sales and marketing strategies suited to Afghanistan’s market for our beverages.
- Conduct market research to identify trends and opportunities.
- Develop annual business plans and budgets for the beverage category.
- Lead product positioning and pricing strategies.
Team Leadership
- Recruit and train sales and marketing teams across Afghanistan.
- Set clear performance goals and motivate the team.
- Foster a culture of teamwork and continuous learning.
- Conduct regular performance reviews to support team development.
Sales Strategy and Execution
- Oversee the execution of sales plans across various channels, with a strong focus on direct sales and the HORECA segment.
- Manage key accounts and distributors to ensure good service and coverage.
- Monitor sales performance and implement improvements as needed.
- Drive revenue growth through expanding territories and promotional campaigns.
Marketing and Brand Building
- Lead brand development efforts, including advertising and digital marketing.
- Plan and execute activities to boost brand visibility.
- Collaborate with agencies and partners to enhance brand messaging.
- Ensure consistent branding across all platforms.
Distribution and Supply Chain Coordination
- Work with logistics teams to ensure product availability and timely delivery.
- Optimize distribution networks to improve service and reduce costs.
- Monitor stock levels and demand forecasts.
Stakeholder Engagement
- Coordinate with internal departments to align objectives.
- Build relationships with government and regulatory bodies.
- Ensure compliance with local laws and regulations.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- 7–10 years of experience in FMCG/beverage industry, with at least 3 years in a strategic leadership role.
- Proven success in managing nationwide teams and delivering commercial results.
- Strong understanding of Afghan consumer behavior, retail landscape, and cultural nuances.
- Excellent leadership, analytical, and communication skills.
- Fluency in English and local languages (Dari/Pashto) preferred.
Key Competencies
- Strategic Thinking
- Leadership & Team Management
- Sales & Channel Development
- Brand Execution
- Analytical Decision-Making
Key Skills
- Market analysis & forecasting
- Key account management
- Budgeting & financial oversight
- Communication & negotiation
Job Location:
- Kabul with traveling to provinces
- What We Offer:
- Competitive salary
- Travel and operational support
- Clear reporting lines and independence from other departments
- Opportunity to contribute to operational improvement and transparency in one of Afghanistan’s leading trading companies
Interested candidates are invited to send their CV and a short cover letter explaining their relevant experience and why they are suitable for this role to:
Email: vacancy@gulbahargt.com
Subject line: “VA-GGT-2025-015”
Note: Applications will be reviewed on a rolling basis. Early submissions are encouraged.
Only shortlisted candidates will be contacted for the next stage of recruitment.
Gulbahar Group is a diversified corporation headquartered in Dubai, UAE, with its humble beginning in the Tobacco sector, the group advanced its footprint rapidly in the entire Middle East, African, CIS, Balkans, Asian, and European region. Today, the group represents a consortium of many companies which offer a large portfolio of products and services.
The Gulbahar Group has earned its reputation through fair business and professional expertise. The strong value system at Gulbahar Group reflects its unique business acumen that creates value for all its stakeholders. During the last decade, Gulbahar Group has launched a variety of cigarette brands, real estate developments, hospitality projects, infrastructural developments, and a large-scale cement manufacturing plant. The group's diversification represents its strength and reliability in achieving its vision of being a global leader in multiple business sectors.